We Ship to all countries. Only Wholesale.

Are you Looking for Cz Jewelry or American Diamond Jewellery (AD Jewellery) in Bulk?


We are Manufactrers and Exporters of American Diamond Jewellery, based in West Bengal, the manufacturing hub of AD Jewellery in India. You are cordially invited to visit our Factory and Office. 




Please note that we do not upload all our best Designs in the website. Customers with bulk requirement can avail the facilty of seeing these latest Designs through Video Call. Whatsapp us at +91943411777 if you have a Bulk Requirement.


Website Design Changes. 

We are pleased to let you let you know that we have re-designed our entire website to give our B2B customers a better experience.

        Previous Design                              New Design w.e.f 7th June 17

Please send us your reviews on the new design. Incase you need any help we are just a call away. Whatsapp us at any of the following numbers and we shall get back to you at the earliest.  Mobile: +919434117777     /    +91-8967055887.


Note: To recive updates of our Newly Launched Jewellery Collections, please add the following number to your Whastapp and send us a message.

Broadcast Whatsapp number :+91-8967055887

Find us in Google Maps.

Check our Reviews in Google. 
The best way to judge a supplier of fashion jewellery is to check what opinion, its existing and past customers have about the supplier. 
Google Maps Location of www.indian-jewellery.com

Know about our Fashion Jewelry

What is Cz / AD Jewellery?
The best form of Fashion Jewelry available in the market is Cubic Zirconia Jewelry which is also known as American Diamond, AD Jewellery or  Rhinestone Jewelry.
It is a type of Imitation or Fashion Jewelry that is made with Lab Created gemstones called Cubic Zirconia. They are made in the exact way with which real diamond jewellery are made in India.
Note in these kind of Jewelry the stones are not glued like as in other cheap imitation jewellery. Infact each tiny stone is set in with  'prong setting' as seen in real diamond jewellery.
Cubic Zirconia are man made gemstones ( available in various sizes) which are used in the production of Jewellery....

8 Things you may not know about our Cubic Zirconia Fashion Jewelry.
1)  90% of Cz Jewellery in India  is made by ‘Bengali’ Craftsmen, situated in the Districts of Howrah, Hoogly, Burdwan, Midnapore etc, in the state of West Bengal.
2)  The Wholesale market of AD Jewellery is in Mumbai and Jaipur, while the Manufacturing hub is West Bengal. Wholesalers based in Mumbai, Jaipur, Chennai etc source this Jewellery fom Manufacturers in  West Bengal ...


About West Bengal’s Jewellery and its Craftsmen:
INDIAN FASHIONS  is Located in the state of West Bengal, in India. West Bengal has a very important role in the International Jewellery Industry.
The Jewellery Craftsmen of Bengal are famous for their Jewellery making skills since Centuries.
Whether you see a stunning Diamond Necklaces in a New York Diamond Store or loads of Gold Jewellery in Saudi Arabia......


Where are Cz Jewelry Manufacturers located in India?
95% of India’s Cz Jewellery are made by Bengali Craftsmen, situated in the Districts of Howrah, Hoogly, Burdwan, Midnapore etc.
The remaining 20% are made in South India, Mumbai, Jaipur etc. However, even in these places....


Why CZ / AD Jewelry?

Cubic Zirconia or AD Jewellery is a preferred choice for the elite ladies who love to look Classy. The demand for this kind of jewelry is 5 times more than Polki and  Kundan Jewelry  combined.
Since Cz Jewelry uses Diamond Setting technique for setting each of the stones, they are not prone to ‘Damage in Transit’.
To explain this let us make one fact clear. In Cz Jewelry Stones are not ‘stuck’ with adhesives as they are done in Polki or Kundan Jewelry....

How is Cubic Zirconia Jewelry different from American Diamond or AD Jewellery?
Cubic Zirconia and American Diamond is technically the same thing. Why they are called American Diamonds is an interesting story. 
Initially, a few decades ago, USA developed the technology to make these stones and its production was restricted to USA.
But later China also developed this technology and .....

See how we make our Jewelry.

You are cordially invited!! 

About Our Company

Company Profile: 

Established in 2003, Indian Fashions (a unit of Kritanjali Creations Pvt Ltd) is a B2B platform, where wholesale buyers can buy the best quality Indian Fashion Jewelry. Today we are the leading e-commerce company catering to the International Jewellery B2B market.  We are currently exporting our fashion jewelry to over 25 countries world-wide.

We have been instrumental in creating over 500 sucessful Fashion jewelry brands world-wide with over 1000 happy and regular customers and still counting. With a huge store house of over 6000 new and unique designs coupled with a very efficient in-house designing team and passionate consumer support team we are now a well known name in the International b2B Jewelry Market.



Google Map Location: To find our location in Google Maps please click the link https://goo.gl/maps/29T6CpGABeu


The Administrative Office of INDIAN FASHIONS (www.indian-jewellery.com) is located in the cty of Asansol in West Bengal (eastern part of India). In a 4000 square feet office, loacted in a serene atmosphere, a Team of around 30 professionals in our Administrative office takes care of the Marketing, Customer Support, Quality Checking, Photography, Inventory and Dispatch Departments.


Our Manufacturing Unit is located in Hoogly District.  Around 350 Crafstmen make our Team of Jewelry Creators. They include Jewelry Designers and other Crafstmen.

Jewellery Designing Department of Indian Fashions    Jewellery Manufacturing Unit of Indian Fashions  Cz Jewellery Manufacturing Unit of Indian Fashions showing how stones are being set on jewellery pieces

Facts and Figures:

Year of Establishment: 2003

Major Markets: USA, Canada, Nigeria, Ghana, Australia,  UK, France, Germany, Malaysia, Singapore, UAE.

Number of Employees:  INDIAN FASHIONS consists of is a strong team of around 30 Employees in the Administrative Unit  and around 350 Craftsmen spanned across 4 Production Units.


Our Achievements:

Served more than 5000 B2B Customers: At INDIAN FASHIONS  Jewelry is a serious business. Starting from, passionately designing each and every piece of Jewelry, and till finally shipping them to our Customers, each step is done with utmost sincerity. Due to this focus and perseverence we have been able to happily serve more than 5000 B2B customers in the last 14 years.

Manufacturing Partners of 150 International Brands: We also have the honour of being trusted manufacturing Partners of more than 15 Brands of Jewelry Companies across USA, Canada and Europe.

Tie-ups with more than 70 Retail Jewelry Chains: We  currently cater to more than 30 Retail Jewelry Chain Stores across US, Europe, and Asia. have a team of Designers whose expertise and creativity have surprised many.


Our Strengths:

  • Detail knowledge of  Foreign Trade procedures with almost 25 countries.
  • Manufacturing only export quality Jewellery and adhering to all International Standards.
  • Maintaining a Huge Variety of 10000+ designs In-Stock, which are available for immediate dispatch.
  • Highly Innovative. We presently create more than 300 new designs every month. 
  • Strong Supply Chain Management.
  • Tie-ups with DHL, Fedex and UPS with special rates to provide the lowest Shipping Charges.
  • Prompt Delivery services to any country in the world. Capable of serving 200000+ pin/zip codes across the world.
  • Same day Dispatch Facility. Order Today and we dispatch Today ! No Delays.
  • In-house Research & Development Team to understand changes in Market Trends.
  • In-house Jewellery Designing Team which helps to create awesome designs.
  • Strong Customer Service Team containing efficient Customer Relationship Managers.


Our Growth Story:

While looking back at the last 16 years we tried to analyze our achievements and what we consider as the most important amongst them are as follows:

In 2003 the Company was founded by Mr. Diptiman Chatterjee, with a revolutionary aim of building a bridge between Indian jewelry craftsmen and the rest of the world.  We started with a small collection of 40 designs. We were only wholesalers at that time and did not venture into manufacturing. We were desperately trying to find our place in the overseas market. In the first year we managed a turnover of only 500 USD.
Since then with our continuous hard work, regular innovations, latest designs and above the market quality, soon we became a renowned name in the International market and leading importers from several countries were eager to source their fashion jewellery requirements from us. With increasing orders and support from our customers we ventured in manufacturing and it soon gave us the strength to compete with the largest players in the industry. Every year our collections were becoming more and more popular and some of the finest brands and shopping malls in cities like Paris, Washington, London, New York etc were showcasing our products. Our products were being sold in major trade shows in USA, Canada, UK etc. 
While in 2005 we used to have a collection of around 2000 designs, but soon this figure swelled to 8000 designs by 2008. Slowly but steadily the variety in designs reached to almost 10000 in the beginning of 2014. Every week we started introducing almost 4000 new designs, thereby giving our distributors and customers the most needed factor required to survive in this industry which is newer and newer collections. It is hard  to find any manufacturer/exporter who manufacture 400 new designs every week. This made us the Largest Online Store of Indian Fashion Jewellery.
In 2011 we made some dramatic changes in our manufacturing process. While most Manufacturers and Exporters were using Tin Alloy as the base metal for jewellery, we upgraded to finer metals like Brass, Zinc and Copper (which were 100% lead free). Instead of Chinese stones and raw materials we started using better variants. As a result all our jewellery became much more light weighted, and finishing quality increased by around 15-20%.
The year 2011 also saw our entry in manufacturing of CZ Jewellery ( the finest of fashion jewellery). 
In 2012 we started a Research and Development department which was deputed to study and  analyze customer tastes and preferences and we tweaked our manufacturing process accordingly.  
By 2017, we became Market Leaders in Exports of High Quality American Diamond / Cubic Zirconia Jewellery. We now proudly serve more than 50 leading International Jewellery Brands and cater to more than 30 Jewellery Chain Stores Internationally. 

Our Management

Diptiman Chatterjee, CEO of Indian Fashion (a unit of Kritanjali Creations Pvt Ltd )  Manish - Operations Head of Indian Fashions ( a unit of Kritanjali Creations Pvt Ltd)

      Mr. Diptiman Chatterjee               Mr. Manish Mandal                     

                      CEO                                     Operations Head

Our Craftmanship


Our Operational Structure:



The 16 years of success of Indian Fashions could not have been possible without the constant efforts from the part of our back-end team who work day and night to make the experience of our customers smooth and flawless. 


The back-end team is divided into many sections to distribute the tasks equally and work in a fast and efficient way. The folooowing points would make the back-end process that goes on to keep your journey with us trouble free:


1. The Customer Relationship Managers - The Customer Relationship Managers keep a track of the customers registering to our website or cutomers placing enquiries through Whatsapp or email, and communicating with them about their requirements and assisting them through the sales and after sales process.

Customer support team of Indian Fashions  Customer Support Team of Indian Fashions

2. The Administrative Department - The Administrative Department  consists of a team of  professionals who manage and maintain the website and our  social media platforms.


3. The Coding and Inventory Department - The personnel in the Coding and Stock Department are assigned to code all the products that arrive from teh factory to our Inventory point .

Barcoding Department of Indian Fashions  Inventory Room of Indian Fashions

4. Quality Check or QC Department - The personnel in the Quality Check Department are assigned to inspect and examine all the jewelry in detail when they arrive at the Inventory Point from the factory, and then again when they are about to be packed for final shipment to customer.

Quality Checking department of Indian FASHIONS  

5. The Packaging Department - The personnels in the Packaging department are assigned to pack all the jewelries securely to prevent any damage during their long journey from our administrative unit to the door-steps of our customers.

Packaging of Jewelry underway at Indian Fashions  how we pack our jewelry with utmost care

6. The Accounts Department - The personnels in the Accounts Department are assigned to prepare the invoice for all our customers and also to schedule the parcels with the respective courier companies that would ship them to our customers world-wide.

It is the coordination and team work of all these departments together assures the smooth functioning of Indian Fashions and to the constand addition of happy customers to our family.


Our Location in Google Maps

office location of Indian Fashions (a unit of Kritanjali Creations Pvt Ltd)